Improving awareness will increase acceptance

Some colorful mythology has built up around the hydraulic fracture conversation by opponents of the process, generally in regards to impact on communities and the environment. In spite of the many jobs created and huge steps toward energy independence, hydraulic fracturing remains one of the least-understood, yet most controversial industrial processes in widespread use.

Doing it well means doing it right

Most fracture treatments nowadays are performed with water and a simple friction reducer, not the 600 toxic chemicals that many detractors claim. The vast majority of domestic shale plays are deep in the earth, separated from groudwater sources by miles of solid rock. Fossil fuels–and the systems that extract them–are so valuable that simple economic consequences are an overwhelming motivation to produce safe, secure and viable wells.